1. Search Engine Advertising (PPC – Pay-Per-Click)

• Ads appear on Google, Bing, and other search engines when users search for specific keywords.
• Advertisers pay per click (CPC) or per 1,000 impressions (CPM).
• Example: Google Ads

2. Display Advertising

• Uses banners, images, or video ads displayed on websites and apps.
• Common platforms: Google Display Network, programmatic ad networks.

3. Social Media Advertising

• Ads on platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, and Pinterest.
• Includes sponsored posts, carousel ads, and video ads.

4. Video Advertising

• Ads appear before, during, or after video content on platforms like YouTube and TikTok.
• Short-form and long-form video ads increase engagement.

5. Native Advertising

• Ads blend seamlessly with website content, such as sponsored articles or in-feed social media ads.
• Platforms: Outbrain, Taboola.

6. Affiliate & Influencer Marketing

• Partnering with affiliates or social media influencers to promote products.
• Payment is often commission-based (pay per sale or lead).

7. Retargeting (Remarketing)

• Shows ads to users who previously interacted with a website or product.
• Helps improve conversion rates by re-engaging interested users.

Benefits of Digital Advertising

Higher Reach – Access a global audience instantly.
Precise Targeting – Show ads to specific audiences based on demographics, interests, and behavior.
Performance Tracking – Measure clicks, impressions, conversions, and ROI.
Cost Control – Advertisers can set budgets and optimize spending.
Increased Engagement – Interactive formats (videos, quizzes, and social media ads) enhance user interaction.