Top Digital Advertising Platforms

1. Google Ads

• Best for: Search, Display, Shopping, YouTube

• Why:

  • Massive reach across Google Search, YouTube, Gmail, and Display Network.

  • Intent-driven targeting via keywords.

  • Smart bidding and performance tracking.

• Great for: E-commerce, service-based businesses, local businesses.

2. Meta Ads (Facebook & Instagram Ads)

• Best for: Social media engagement & visual storytelling

• Why:

  • Precise audience targeting (interests, demographics, behaviors).

  • Powerful retargeting tools.

  • Strong performance for B2C and lifestyle brands.

• Great for: E-commerce, events, mobile apps, brand awareness.

3. LinkedIn Ads

• Best for: B2B marketing

• Why:

  • Target by job title, industry, company size, etc.

  • Ideal for lead generation and high-ticket services.

• Great for:, Consultants, education, HR services.

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