1. Foundation: Technical SEO

• Mobile-Friendly Design: Use responsive layouts that adjust to screen sizes.

• Fast Load Speed: Optimize images, use caching, and minimize code.

• HTTPS Security: Secure your site with an SSL certificate.

 2. On-Page SEO

• Title Tags:

  • Include your primary keyword.

  • Keep under 60 characters.

• Meta Descriptions:

  • Write compelling summaries.

  • Include relevant keywords, under 160 characters.

• Headers (H1, H2, H3):

  • Use only one <H1> per page.

  • Structure content with subheadings.

• URL Structure:

  • Short, descriptive, and keyword-rich.

  • Avoid unnecessary parameters or IDs.

• Image Optimization:

  • Use descriptive filenames and alt text.

  • Compress images for faster loading.

3. Content Strategy

• User-Intent Focused Content:

  • Create content that answers searchers’ questions.

  • Provide real value (guides, how-tos, reviews).

• Keyword Research:

  • Use tools like Google Keyword Planner, Ahrefs, or Ubersuggest.

  • Include long-tail keywords and related terms.

• Content Depth & Length:

  • Longer, comprehensive content often ranks better.

• Internal Linking:

  • Link to related pages/posts to guide users and pass authority.

4. Off-Page SEO

• Backlinks:

  • Earn links from reputable, high-authority websites.

  • Use tactics like guest posting, PR, and partnerships.

• Local SEO (for local businesses):

  • Set up and optimize a Google Business Profile.

  • Collect genuine reviews.

  • Add local schema markup.

5. Performance Tracking & Improvement

• Google Analytics: Monitor traffic, bounce rates, and conversions.

• Google Search Console: Track indexing, rankings, and performance issues.

• Regular Audits:

  • Use tools like Screaming Frog, Ahrefs, or SEMrush to find issues.

  • Optimize old content for new keywords and structure.

Learn more about our Search Engine Optimization (SEO) services.

We specialize in designing and developing custom websites for small and medium sized business.  We have experience using a variety of platforms, but primarily design and develop WordPress websites to leverage the SEO (Search Engine Optimization) and other benefits of that platform.

Our goal is always to listen to you and provide a solution that fits your needs and budget, and become your website partner.

Get started today to make your online presence stand out from the crowd.